Assessing Student Satisfaction:an Approach to Help in the Developmentof Marketing Strategy for a University
نویسنده
چکیده
Concerns are being voiced in the marketing literature regarding conceptual, methodological, and practical issues of measuring consumer satisfaction. This paper addresses the practical usefulness of a multiple-item weighted composite satisfaction score to universities. The results of this study suggest that a multiple-item satisfaction scale has significate diagnostic value for strategic decision-making.
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